Music On Hold

Music-on-hold is a feature of the 4GPBX that plays music to callers who have been placed on hold or are waiting in a queue. This feature can significantly enhance the caller's experience and has a number of key benefits:

1. Improved Customer Perception: Hearing silence when placed on hold can lead callers to believe they've been disconnected. Music-on-hold reassures them that their call is still active and will be attended to shortly. 

2. Reduced Caller Frustration: Being put on hold can be frustrating for callers. Music can help alleviate some of this frustration by providing a distraction during the wait, making the hold time feel shorter.

3. Enhanced Professional Image: Professional, high-quality hold music can give callers a more favourable impression of your company and its attention to detail, enhancing your business's overall image.

4. Marketing Opportunities: Customized messages or advertisements can be interspersed with the music-on-hold. This can be a great opportunity to inform callers about new products, services, special offers, or important company information.

5. Increased Call Retention: Callers are more likely to hang up if they are placed on hold with silence. Music-on-hold can increase call retention rates by making the hold time more pleasant, leading to improved customer service.

6. Improved Privacy: In some cases, hold time might be necessary to discuss sensitive information. Music-on-hold ensures that the caller cannot overhear potentially sensitive conversations.

In short, music-on-hold is a simple but effective tool to improve the customer experience, increase call retention, and enhance your company's professional image. Remember, the choice of music should ideally reflect your brand and be suited to your typical caller's preferences.